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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
May 10, 2021 at 11:00 AM. KUALA LUMPUR, MALAYSIA - FEBRUARY 26TH, 2017. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co ...
Coke has been helped by its away-from-home sales—like in movie theaters and restaurants—in the past and has relied on international markets in Mexico and Germany to prop up sagging U.S. demand.
The Pepsi Challenge has been featured in much of Pepsi's TV advertising. History. The challenge launched in 1975, as part of the ongoing Cola wars between Pepsi and The Coca-Cola Company. A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge."
The Coca-Cola vs. PepsiCo war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft or Facebook vs. productive work time. At the same time, these two soda giants are ...
Between 1886 and 1959, the price of a 6.5 US fl oz (190 mL) glass or bottle of Coca-Cola was set at five cents, or one nickel, and remained fixed with very little local fluctuation. The Coca-Cola Company was able to maintain this price for several reasons, including bottling contracts the company signed in 1899, advertising, vending machine ...
Pepsi escaped bankruptcy and moved ahead of Seminole. In 1953 Seminole changed its name to The Double Cola Company as it is today though for a period known as the Double-Cola Co. USA. In 1956, the company developed Ski, a soda pop comparable to Sun Drop. Ski is a citrus soda made with real orange and real lemon juice.
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, ( S.D.N.Y. 1999), aff'd 210 F.3d 88 ( 2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba ...